21st Paradigm is dedicated to raising public awareness on social, environmental and animal welfare issues through independent media and documentary film, coupled with effective outreach campaigns.
Paradigm: A set of assumptions, beliefs and values that constitutes a way of viewing reality.
Paradigm shift: A change in perception that is the evolutionary result of an open mind.
21st Paradigm: A way of thinking for the 21st Century that respects the intrinsic value of all life – that is, the right of other life forms to exist regardless of their instrumental value to humans.
Not only the pretty birds but also the predators and reptiles, the ugly and unloved have a right to be left in peace, to exist not only for the pleasure and health and instruction of humans but for their own sake.