ADF believes moderate majorities must find a collective voice, and shout with the assistance of professionally developed communication methods, or our futures will be lost in a world agenda set by extremist minorities.

Context:

Extremists fill the media with images of hatred and violence creating a sense of irreconcilable difference.

Mistrust, hopelessness and anger paralyze the Israelis, the Palestinians, the American people and government.

Diplomatic efforts fail again and again because of the climate of fear that dehumanizes the other”.

Defining news as “when bad things happen to people”