About-Face promotes positive self-esteem in girls and women of all ages, sizes, races and backgrounds through a spirited approach to media education, outreach and activism.


To encourage a healthy skepticism about media images and the messages of popular culture

To empower young people to feel confident about their individuality, their abilities and their bodies

To encourage individuals to identify and give voice to their opinions

To educate parents to empower their daughters and enlighten their sons

To identify companies that show women in unrealistic, distorted or vulnerable poses and hold them responsible for their negative imagery

To endorse companies that promote diverse and healthy images

To educate on subjects of sexism, lookism and the obsession with weight in our culture

To create alternative images through posters and art installations

To educate through lectures and special programs in schools

To use playful and original ideas to generate cultural change

To promote appreciation of diversity and gender equality in schools

To provide a forum for discourse and serve as a resource to researchers, educators and policy makers as well as popular media and cultural trendsetters.