About-Face promotes positive self-esteem in girls and women of all ages, sizes, races and backgrounds through a spirited approach to media education, outreach and activism.
To encourage a healthy skepticism about media images and the messages of popular culture
To empower young people to feel confident about their individuality, their abilities and their bodies
To encourage individuals to identify and give voice to their opinions
To educate parents to empower their daughters and enlighten their sons
To identify companies that show women in unrealistic, distorted or vulnerable poses and hold them responsible for their negative imagery
To endorse companies that promote diverse and healthy images
To educate on subjects of sexism, lookism and the obsession with weight in our culture
To create alternative images through posters and art installations
To educate through lectures and special programs in schools
To use playful and original ideas to generate cultural change
To promote appreciation of diversity and gender equality in schools
To provide a forum for discourse and serve as a resource to researchers, educators and policy makers as well as popular media and cultural trendsetters.