The African People & Wildlife Fund is dedicated to conserving African wildlife and their natural habitats through a village-based approach. APW specializes in empowering and engaging local people in conservation and sustainable development projects.

In addition to wildlife research and conservation projects, APW places a programmatic emphasis on reducing conflicts with wildlife, wildlife-based income generation, environmental education and training, and sustainable community development.

APW’s international headquarters, the Noloholo Environmental Center, is located within the Maasai Steppe of northern Tanzania, just east of Tarangire National Park.