To promote the conservation of Alabama’s wildlife and related natural resources, as a basis for the social and economic prosperity of present and future generations, through wise use and responsible stewardship of our wildlife, forests, fish, soils, water, and air.


To be the recognized lead conservation organization in Alabama empowered by:

* a large, diverse, informed, and actively engaged membership;

* programs and projects that promote conservation education, direct conservation and stewardship of wildlife and related natural resources, and our hunting and fishing heritage;

* a financially solid infrastructure;

* and an efficient and effective staff.