WWF’s mission is to conserve nature and ecological processes, to seek the sustainable use of natural resources, and to promote the reduction of pollution and wasteful consumption while recognizing and respecting human needs and livelihoods. Our aim is to slow down, and eventually reverse, the accelerating degradation of our planet’s natural environment; and to help build the future in which people live in harmony with nature.

WWF`s ultimate goal is to stop and eventually reverse environmental degradation and to build a future where people live in harmony with nature.

WWF Mission Statement

Stop the degradation of the planet`s natural environment and to build a future in which humans live in harmony with nature, by:

– conserving the world`s biological diversity

– ensuring that the use of renewable natural resources is sustainable

– Promoting the reduction of pollution and wasteful consumption.

Established in 1961, WWF operates in more than 100 countries. We are currently funding just under 2,000 projects and employ almost 4,000 people around the world.

The challenge for WWF is that all environmental problems are important but one organization cannot tackle them all. Therefore we need to focus on critical places and issues, and forge partnerships to make a measurable difference to the state of the world.

To do this we have prioritized those areas around the world which represent lobally outstanding examples of biodiversity: we call these the Global 200″ ecoregions. In a selection of these