Zoo Check Campaign – Aims:
Short-term:
– To investigate and expose the suffering of individual captive wild animals.
– To campaign to alleviate suffering and to raise public awareness about captive animal issues.
Medium-term:
– To promote the establishment of minimum standards of captive animal welfare.
– To encourage adherence to national and international legalisation.
Long-term:
– To campaign towards the phasing-out of zoological collections and unjustified captivity.
– To promote Born Free’s core belief that ‘wildlife belongs in the wild’.